The Newspaper On-line Service: From a business to consumer application perspective

Publishing organisations have been traditionally innovative in adapting new technologies and business practices. The organisation of their information as well as its presentation to consumers has been their major concern for several years. The use of the Internet for the presentation of this information in a multimedia format is an extremely interesting topic, especially for content providers, such as newspaper organisations. Especially for those organisations, the Internet could be seen as a new market place to conduct business and promote their products. In this paper a case study of a newspaper organisation going online is presented. Specifically, it illustrates an example of how a new architecture for storing and retrieving information has been used to support the publishing process and provide an alternative automated and more sophisticated way of delivering the final product i.e. the newspaper to the customer.